In the series of articles, we have previously discussed how global demand for the knowledge workers has grown at a very fast speed. We all are quite aware of the fact that the introduction of new technologies, business models and globalisation has given a new impetus to this demand. Nowadays, competent individuals with expertise in their respective areas of specialisation change jobs in quick succession, as they think that it is the new mantra for climbing up the corporate ladder. In fact, the new employees believe in experimentation and-and are of the view that opportunities can ever be explored if they have the requisite ability. But you must have the capability of displaying your ability so that the employers may feel inclined to consider your candidature for the job you have applied for. In this perspective, your resume is thought to be a record of your general as well as specific attitudes. Your resume should, however, be accompanied by a cover letter. Irrespective of the format of the cover letter, you must be aware of the content of the cover letter. Though the content of the cover letter varies very slightly, your cover letter should contain as few words as possible. It should consist of only one page and must have only four paragraphs.
In the present article, we will see how these four-paragraph cover letter can be used to convey all the information about your knowledge and skills.
This paragraph is the introductory one where you have to state who you are and why you are sending all the information. This paragraph is important with regard to the type of cover letter you are sending. In other words, you have to be specific in respect of the cover letter you are sending. If you want to stand out from the thousands of the other candidates who may have sent cover letters, be a bit careful. You must include something that will draw the attention of the person who goes through your cover letter.What you include should appear to him/her having some quality from which either he/she or the company will benefit. It will force the reader to review your resume and it clearly means that you have got an edge over others.
For example, the introduction statement should be like the following:
“I am applying for the Sales
Representative’s position which has been advertised.”
This introduction statement should be followed by a statement like the following:
“I hold a record of exceeding the sales goals in every assignment given to me. My efforts have always resulted in increased sales and profits for my employers. I will feel delighted to carry out my new assignment like my previous ones if I am entrusted with the task.”
This paragraph should deal with details of your career experiences, educational qualifications and specific accomplishment. Each detail should be shown by a bullet. If you do not have any significant accomplishment, you need not worry. You can add more detail to your introduction statement. You can focus on your educational qualifications. Always remember that all that you have to mention here is not your job description, duties, or responsibilities. You should mention your achievements, awards, and accomplishments instead. If you have some skills from which the company will benefit, start every such skill with an action word. This will certainly attract the reader’s normal attention. If you are attempting to gain entry into a new industry and lack specific skills listed in the job posting or description, then highlight your transferrable skills.
Benefit-focussed Selling Points
Quantitative: Capable of conducting easy to understand cost-benefits analysis and forecasting models. Adept in developing, reading and interpreting income statements, line item expenses and other financial reports used to reduce expenses and increase efficiencies.
Communication Skills: Expert in one-to-one discussion and feels comfortable in interacting with large groups in multiple settings, resulting in improved communications across departments and increasing employee satisfaction.
Sales Ability: Capable of developing new and existing client base across numerous product lines which fructifies in immediate results for company’s bottom line.
Sales Management: Complete grasp of the sales cycle to include prospecting, presentations, pipeline development, closing, and fulfilment. Possesses ability
to coach, train and develop sales representatives.
Leadership: Visionary and
the compassionate leader of people.
In this paragraph, you are supposed to describe your skills and experiences in relation to the position description and the company. You should state why you think yourself fit for the opportunity or the corporate culture of the company.
“To my mind, my sales skills, work ethic and a proven record of exceeding goals would make me a perfect fit for your opportunity.
By applying my expertise in the sales process to your quality products, I can assure success in new business development.”
“My enthusiasm, analytical skills, organisational abilities and natural tendency to develop relationships will give an impetus to positive contribution
towards client relations as a
I am equally comfortable working all alone or as a team member to reach company objectives.”
The fourth or last paragraph of your cover letter should be a positive statement that can exude confidence and stir the reader to action. In this statement, you must ask for the opportunity to meet in person or for an interview. You should also inform the reader of your resolve to follow up until you hear back regarding your status.
“Thank you. I hope to hear from you soon and have an opportunity for an interview.”
“I am quite confident that, given the opportunity, I will make a lasting impression on your team. I am eager to be interviewed for this opportunity and can schedule an appointment at your earliest convenience.”
All that you are required to remember is the fact that there is no wrong or right method to prepare your answers for the questions that may be asked in the interview. It all depends on your preference and level of comfort. But you can make an outline of answers to the probable questions. If you remember this, nothing can prevent you from getting selected. You should try to convince the interviewer that you are more interested in getting to know about the job than simply getting the job.
This skills can also be useful for UPSC exam.